INTERNAL · noindex,nofollow · strategic roadmap · not for public distribution · last revised 2026-05-11
/expanse :: roadmap

ATX Fans — Roadmap

Austin Texas Longhorns + Pro + Hot Springs + sports + venues, 9 sections deep. Below: where the fan network expands and how the 3-site Austin sports network compounds.

01 · Scope expansion

Where the site grows next

High-leverage scope expansions ordered by impact-to-effort ratio.

Idea 01

Live game scoreboard

Real-time Longhorns + Austin pro team scores via a free sports-data API.

Why: High-engagement signal that brings repeat visits
Idea 02

Tailgate guide

Pre-game tailgate locations, parking, food, traditions for every UT home game.

Why: Captures the "tailgate" + "where to park" search cluster
Idea 03

Watch-party venue index

Bars and venues hosting watch parties for major Austin sports moments.

Why: Local commerce + community signal
Idea 04

Ticket-resale tracker

Aggregator showing StubHub / SeatGeek / VividSeats pricing for major Austin games.

Why: High-conversion affiliate traffic

Visual & UX polish targets

UX 01

Color polish on burnt orange

BF5700 (UT burnt orange) is the brand. Tune secondary hues to match official UT athletics palette exactly.

UX 02

Big Shoulders typography pass

BSD is the gig-poster signature. Apply more consistently to all section heads.

UX 03

Mobile schedule widget

Persistent mobile widget showing the next Longhorns + Astros + Texans game.

03 · Content gaps

Articles & pages worth filling

Gap 01

Player profile pages

Per-player pages for current Longhorns + Austin pro rosters.

Gap 02

Rivalry deep-dives

OU-Texas, A&M, etc. as evergreen content.

Gap 03

Stadium / venue field reports

First-person field reports from each major Austin venue.

Where to cite from

05 · SEO prompts

Ready-to-paste SEO prompts

Copy any prompt into Claude. Replace bracketed placeholders before running. Framework follows the Opus 4.7 guide at claude.wholetech.com/prompting/.

SEO Prompt 01
Game-week preview
<context>
[Describe the site's current scope and the specific gap this prompt targets — replace with site-specific context before running.]
</context>
<instructions>
For [GAME] on [date], write a 1,000-word preview: matchup history, current-season form, key player matchups, prediction.

</instructions>
<constraints>
- No preamble. Lead with the strongest claim.
- Cite at least one external source per major claim.
- Match the site's editorial voice.
- Year-anchor any title that could date.
</constraints>
<output_format>
H1, lede paragraph, 4-6 H2 sections, short conclusion.
</output_format>
SEO Prompt 02
Venue field report
<context>
[Describe the site's current scope and the specific gap this prompt targets — replace with site-specific context before running.]
</context>
<instructions>
Visit [VENUE]. Write a 1,200-word field report: getting there, parking, concessions, atmosphere, best seats, what to bring.

</instructions>
<constraints>
- No preamble. Lead with the strongest claim.
- Cite at least one external source per major claim.
- Match the site's editorial voice.
- Year-anchor any title that could date.
</constraints>
<output_format>
H1, lede paragraph, 4-6 H2 sections, short conclusion.
</output_format>

Ready-to-paste writing prompts

Content Prompt 01
Game recap
<context>
[Replace with the specific topic, source material, and current angle before running.]
</context>
<instructions>
Write the 700-word post-game recap: result, hinge plays, performance highlights, what it means for the season.
</instructions>
<constraints>
- Voice: site's house style (read 2-3 existing pieces if needed).
- 600-900 words unless the format specifies otherwise.
- No filler, no preamble.
</constraints>
Content Prompt 02
Tailgate guide
<context>
[Replace with the specific topic, source material, and current angle before running.]
</context>
<instructions>
Write a 600-word "How to tailgate at [GAME]" piece: where to park, what to bring, traditions to follow.
</instructions>
<constraints>
- Voice: site's house style (read 2-3 existing pieces if needed).
- 600-900 words unless the format specifies otherwise.
- No filler, no preamble.
</constraints>
07 · Cross-linking

Strategic internal links

Ideas you haven’t thought of yet

Annual "Longhorns Year in Review" magazine

A printed annual covering the football+basketball+baseball season. Sold around bowl games.

Watch-party host directory

Let venues self-list watch parties; we curate and rank. Monetize with featured-listing tier.

Fan-fic / podcast pipeline

Sports-fan podcasts run on devotion. Identify and signal-boost the best ones.